> the actual cost of someone going to the theater is irrelevant here. The only cost that matters is what the theaters are charging since that is what MoviePass

> the actual cost of someone going to the theater is irrelevant here. The only cost that matters is what the theaters are charging since that is what MoviePass has to cover. These two things are tied. A theater is not going to give a discount it can't give. The theaters will not sell a ticket at a loss just because MoviePass is asking for 100 tickets at a time. MoviePass thought they could leverage being the source of a lot of sales into getting discounts from theater chains. But theaters are simply telling MoviePass that the prices are what they are. They make money elsewhere. Investing more into MoviePass really seems like throwing good money after bad.