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Er... the actual cost of someone going to the theater is irrelevant here. The only cost that matters is what the theaters are charging since that is what MovieP
by apocalyptic0n3 8y ago
Er... the actual cost of someone going to the theater is irrelevant here. The only cost that matters is what the theaters are charging since that is what MoviePass has to cover. If they can't cover that, they can't provide their service. It doesn't matter if the theater is charging $3 or $30 per ticket; if MoviePass cannot, at a bare minimum, cover that cost, they cannot continue their service. Which is what happened two weekends ago when their service was briefly shut down due to failed payments until they took out an emergency $5M loan to cover things.
- bena 8y ago> the actual cost of someone going to the theater is irrelevant here. The only cost that matters is what the theaters are charging since that is what MoviePass has to cover. These two things are tied. A theater is not going to give a discount it can't give. The theaters will not sell a ticket at a loss just because MoviePass is asking for 100 tickets at a time. MoviePass thought they could leverage being the source of a lot of sales into getting discounts from theater chains. But theaters are simply telling MoviePass that the prices are what they are. They make money elsewhere. Investing more into MoviePass really seems like throwing good money after bad.