tech giants throw so much money at their products that very few other products have the same ease of use If you have a typical-sized online service, I think yo

tech giants throw so much money at their products that very few other products have the same ease of use If you have a typical-sized online service, I think you can be in the same league as the tech giants with two full-time employees focused on ease of use. With four I think you can be on equal footing. And if you charge users for your service, you can focus on ease-of-use improvements that let users get things done faster. A tech giant whose revenue increases with "engagement" is going to make few improvements that help people leave their site faster. EDIT: To be clear, I'm talking about competing on ease of use, not feature count.