Because why not? There are people who like to run dating sites, therefore there is some demand for these. As for users themselves, it's the same as with all ser

Because why not? There are people who like to run dating sites, therefore there is some demand for these. As for users themselves, it's the same as with all services: you need to win them over somehow. The one who does, wins. Currently, the winner is IAC, but sooner or later it will change, just as everything else changes.