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99designs Take on the GAP Logo Re-Design
- tptacek 16y agoPretty much exactly what you'd expect from 99designs; rounded corners, gradients, stylized typefaces, and ~250 logos repurposed from regional IT consultancies. Not one genuinely new take on the identity; nothing evocative of the brand (except the ones that [urk!] used blue jeans for the 'A'); nothing that sets up a logo system they can use across all their brands. A lot of logos that could interchangeably be applied, today, to SAP. But this has nothing to do with 99designs. You don't go to 99designs looking for a new identity system for a famous global brand. That's exactly the kind of work that should be done by a Wolff Olins or a Pentagram. A lot of these are better executed than the logos for, say, Twilio or Heyzap.