Not necessarily unethical but certainly annoying, reply all has an episode about the creation of the popup[https://www.gimletmedia.com/reply-all/3-i-didnt-mean-

Not necessarily unethical but certainly annoying, reply all has an episode about the creation of the popup[https://www.gimletmedia.com/reply-all/3-i-didnt-mean-to-break-the-internet https://www.gimletmedia.com/reply-all/3-i-didnt-mean-to-brea...] From the show notes: “Twenty years ago, Ethan Zuckerman did something terrible on the internet. And he's still living with the consequences. “