Ad retargeting analytics would be one. The ability to track even anonymous users in an attempt to “nudge” users towards purchase behavior felt especially wrong.

Ad retargeting analytics would be one. The ability to track even anonymous users in an attempt to “nudge” users towards purchase behavior felt especially wrong. I didn’t work at Facebook but this was definitely a selling point for their hiring team. The tough part about this is that most of the internet is funded by this single business model. Collect data and behavior about users and non users.