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I'm surprised no-one seems to mention this view; I enjoy the service. I dislike the Uber company morals. Personally Ive tried using a local version of Uber (G

I'm surprised no-one seems to mention this view; I enjoy the service. I dislike the Uber company morals. Personally Ive tried using a local version of Uber (Gocatch) mutiple times and it's just not as good. I really dislike continually immoral behaviour of Uber and would like to support an alternate. But the service has to work and in Australia there doesn't seem to be an option. I feel this is a huge business opportunity if someone can get a competitor right. But I've never seen good marketing to pull people from Uber and it seems to be getting ever harder position to break. I think in my region the guys really missed an opportunity as Uber seem to be cleaning up their act and giving free press to competitors.

justboxing 8y ago
> I dislike the Uber company morals. I totally agree with this statement and the one preceding it, but since when did we start (or stop) using a company's products and services based on the company (or individual CEO, founders') moral behavior? If you did deep enough, you can find plenty of immoral behavior and moral shortcoming on almost every major company and/or CEOs, founders. Even Apple (CEO Jobs was famous for not donating even a penny to charity, being a "d*ck" to his co-workers... etc). Does that mean you stop using iphones? Or stop filling Gas because Chevron and Exxon 'don't care about the environment'? By that notion -- judging a company or service based on moral behavior and deciding to not use them -- one cannot properly function on a day to day basis in the modern world.
- Gustomaximus 8y ago
  > but since when did we start (or stop) using a company's products and services based on the company (or individual CEO, founders') moral behavior? Since forever. At the bottom of this comment I've linked a study saying 50% of people will change their purchasing power on a companies perceived moral. Brand has always been a massive component of a companies value and sales driver. There's a strong reason companies publicise good acts, donations to charities etc and have been doing this since early days of the modern economy. And this is increasing important the more elastic and comparable a product/service. >By that notion -- judging a company or service based on moral behavior and deciding to not use them -- one cannot properly function on a day to day basis in the modern world. This feels all or nothing. People act on what they know. Or what they care about. One does not have to be fully informed to have these decisions. Nor stop using a product where you feel let down by a companies morals. Only use an alternate when a person feels the alternate is a reasonable replacement. The study I found with a quick search. https://theamericangenius.com/business-marketing/company-ethics-actually-affect-purchase-decisions-study/ https://theamericangenius.com/business-marketing/company-eth...

justboxing 8y ago

> I dislike the Uber company morals. I totally agree with this statement and the one preceding it, but since when did we start (or stop) using a company's products and services based on the company (or individual CEO, founders') moral behavior? If you did deep enough, you can find plenty of immoral behavior and moral shortcoming on almost every major company and/or CEOs, founders. Even Apple (CEO Jobs was famous for not donating even a penny to charity, being a "d*ck" to his co-workers... etc). Does that mean you stop using iphones? Or stop filling Gas because Chevron and Exxon 'don't care about the environment'? By that notion -- judging a company or service based on moral behavior and deciding to not use them -- one cannot properly function on a day to day basis in the modern world.

Gustomaximus 8y ago
> but since when did we start (or stop) using a company's products and services based on the company (or individual CEO, founders') moral behavior? Since forever. At the bottom of this comment I've linked a study saying 50% of people will change their purchasing power on a companies perceived moral. Brand has always been a massive component of a companies value and sales driver. There's a strong reason companies publicise good acts, donations to charities etc and have been doing this since early days of the modern economy. And this is increasing important the more elastic and comparable a product/service. >By that notion -- judging a company or service based on moral behavior and deciding to not use them -- one cannot properly function on a day to day basis in the modern world. This feels all or nothing. People act on what they know. Or what they care about. One does not have to be fully informed to have these decisions. Nor stop using a product where you feel let down by a companies morals. Only use an alternate when a person feels the alternate is a reasonable replacement. The study I found with a quick search. https://theamericangenius.com/business-marketing/company-ethics-actually-affect-purchase-decisions-study/ https://theamericangenius.com/business-marketing/company-eth...