Eh. You're overreacting to the title. Internet ads do work. Just not very well. There's obviously opportunity there, I suppose. I finally found the link I keep

Eh. You're overreacting to the title. Internet ads do work. Just not very well. There's obviously opportunity there, I suppose. I finally found the link I keep quoting. Here's the submission: http://news.ycombinator.com/item?id=176934 http://news.ycombinator.com/item?id=176934 What you find, with some modest rounding, is that print circulation is about 10% of total audience reach, while online advertising revenue is 10% of total ad revenue — the economics are nearly the perfect inverse of what they should be.