Don't confuse "public image management" with actual concern. They've been willfully misbehaving for decades, still do so today, and made a ton of money off it.

Don't confuse "public image management" with actual concern. They've been willfully misbehaving for decades, still do so today, and made a ton of money off it. Multiple generations of WF senior managers got nice bonuses from illegal / "mistaken" fees, "mistakes" in servicing mortgages, misleading their customers, etc. Seems like these kind of "mistakes" are thoroughly ingrained into their corporate culture by now. So they also threw some money into a campaign to improve their public image. Makes sense for them. They've also evidently continued their practice of making "mistakes" in their own favor.