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To Persuade Someone, Look Emotional
- trevyn 8y agoDupe: https://news.ycombinator.com/item?id=17648566 https://news.ycombinator.com/item?id=17648566
- chiefalchemist 8y agoI'm not so sure the Dukakis example is fitting in the context of persuasion. It's not what he decided or how, but the simple fact that, evidently, a large percentage of voters disagreed with his answer. It wasn't about him. It was about them. If they had their doubts, that was a deal breaker; a deal breaker defined by the receiver. With that said, if you want to persuade someone then empathy is your number one tool. Convincing them of your opinion isn't as important as understanding their current place and nudging them away from that.