3 ms·
Looks like they are getting a good response and more mindshare then they should for a logo. Perhaps this will be the new "new coke/old coke" case study of the f
by mcargian 16y ago
Looks like they are getting a good response and more mindshare then they should for a logo. Perhaps this will be the new "new coke/old coke" case study of the future but "now with more crowdsourcing (tm)".
- timmaah 16y agoI was thinking the same thing. GAP put out a crappy new logo on purpose (They aren't using it anywhere) knowing it would create buzz. Roll that buzz into a crowdsource contest. And in the end stick with your orig logo.
- jrwoodruff 16y agoYea, that response was a little to happy. Feels planned to me. Bad gradients and Helvetica are almost guaranteed to piss off designers.
- sosuke 16y agohttp://www.gap.com/ http://www.gap.com/ is using it.
- ryanwanger 16y agoHadn't been to that site in a while...or ever? My first thought? This is how I expect Target's website to look.