To be fair, with some software we are often not even targeting new users at the expense of power users - we are targeting the audience for our product demos. I

To be fair, with some software we are often not even targeting new users at the expense of power users - we are targeting the audience for our product demos. If our animations make a punter go wow when they see the product for the first (and only - unless we get to stage 2) time, and they buy it, then it has done its job.