> People do not report their favorite sports team losing a game will be more impactful than their favorite sports team winning a game. For fans of winning team

> People do not report their favorite sports team losing a game will be more impactful than their favorite sports team winning a game. For fans of winning teams (Warriors, Patriots, etc.) I'm not sure if this is true. They're expected to win, so watching them win can feel like nervous relief or ambivalence but watching them lose can feel like disappointment. I think we see loss aversion in soccer too where teams will often play "not to lose" and "park the bus" rather than risk pushing forward and trying to win the game but being vulnerable to counter attacks. In video games however most seem to favor aggressive styles of play and loss aversion is likely an instant loss. I'm sure as with most social behavior loss aversion varies and depends on a complex set of conditions. I'm sure in some contexts it's certainly at play though.