> An important component is to have recurring value. If you're a one-off source, you'll have a bad time. If you can convince them you're of long-term value, now

> An important component is to have recurring value. If you're a one-off source, you'll have a bad time. If you can convince them you're of long-term value, now you have mutual leverage. So for the average person who might get contacted by a journalist once, infrequently, or rarely, probably the best advice is: do not talk to journalists. If you're planning on making a career out of publicly airing your opinions in a professional capacity you'll probably want to intensively study how to deal with journalists.