Totally agree, but I think today "terrible" is now "good enough" for a lot of potential clients. I see this in both web design and pro photography. I'm all for

Totally agree, but I think today "terrible" is now "good enough" for a lot of potential clients. I see this in both web design and pro photography. I'm all for raising rates and choosing discerning clients, but being able to explain your rates, your proposals, and the importance of investing in someone who isn't terrible is a skill that should not be overlooked.