4 ms·

For it to work there has to be a relationship at stake. If there is, it works every time.

• JumpCrisscross 8y ago
  > for it to work there has to be a relationship at stake And for this to have teeth, you need to (a) have relationships with multiple reporters and (b) provide recurring value. The first makes it possible to close off a reporter who misbehaves. The latter gives everyone an incentive to keep that from happening. Journalist-source relationships are political. They aren't governed by laws, but tradeoffs and customs.
  • CPLX 8y ago
    Or you can just hire a publicist that has a long term relationship. The effect can be similar.
    • JumpCrisscross 8y ago
      > Or you can just hire a publicist Unless you’re in the press every day, this hasn’t been—in my experience—worth it. Better to pick the relationships and delegate managing the messaging yourself.