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In India, KFC, McDonalds, and Dominos have started creeping up. They're expensive, relative to middle class income. So people have started associating it with c
by Jagat 8y ago
In India, KFC, McDonalds, and Dominos have started creeping up. They're expensive, relative to middle class income. So people have started associating it with classy upper class food.
It's good they're expensive though; most folks can't afford to eat there once or twice a month.
But the per capita income has been increasing steadily, and there's no sign of this high-class association of fast food chains slowing down. So very soon, you'll have a huge swath of population feeding themselves fast food, and an obesity crisis looms over Indian cities.
How's it in China btw?
- iamgopal 8y agoSo intelligent does not increase proportional to income. But in that case how come income increase ?
- linkmotif 8y agoThis is a great question!
- Jagat 8y agoYou're overestimating the effect of intelligence on one's food choice. You're also conflating intelligence, ability to earn, and education. Network effects and marketing have a much bigger role to play here. It's very common for middle class to follow upper and upper-middle class habits once they have the means. And if it's habit forming, like fast food, it's very hard to get rid of it. Combine that with massive marketing using American dollars, and you've got a huge problem that's hard to get rid of without government intervention.