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IKEA effect! An example of which is those prepared doughs where you have to add eggs... the egg could (and has been at some point) be included but marketing dis
by lloeki 8y ago
IKEA effect! An example of which is those prepared doughs where you have to add eggs... the egg could (and has been at some point) be included but marketing discovered that requiring the add-your-own-egg step made people love the end product more because they somehow made it themselves.
https://en.m.wikipedia.org/wiki/IKEA_effect https://en.m.wikipedia.org/wiki/IKEA_effect
- crispinb 8y agoNice - I hadn't come across that. Spot on.
- perl4ever 8y agoI've heard of that before, but it always made me wonder - are we just supposed to accept unquestioningly that powdered eggs are indistinguishable from fresh? Sure, there's no question you can make something edible with dehydrated eggs, but that isn't proof there's absolutely no difference. In general, the existence of a bias is insufficient proof that you should reverse your conclusion.