Listening to Zynga execs talk, they don't really consider their products as games, but rather 'social experiences'. They rely on having people you care about pl

Listening to Zynga execs talk, they don't really consider their products as games, but rather 'social experiences'. They rely on having people you care about playing the games and enabling communication between players through self-expression, gifting and other mechanics. They constantly compare themselves to email and other communication channels. A lot of that is obviously feel good fluff, but at some level, I think its based in fact and a lot of the opportunities they have to materialize rise out of this too.