4 ms·

So I used to be a game designer in the very hardcore PC MMO world. I now work as a Lead Game Designer at Zynga. You know what? I'm not gloomy in the slightest.

by jdk 16y ago

So I used to be a game designer in the very hardcore PC MMO world. I now work as a Lead Game Designer at Zynga. You know what? I'm not gloomy in the slightest. If I stayed in the MMO space, I'd be making the same games that I'd been making for the past 10 years, chasing WoW because that's where publishers want to throw their money. Facebook games on the other hand offered a different audience and a different set of rules to design against. It's MORE interesting work, to be honest. The are new and interesting challenges in terms of both gameplay and scale ("raid encounters" for 20? try upping that a few orders of magnitude!) The whole "Oh god, Zynga is morally and creatively bankrupt" line is at least 6 months old at this point (and for a company that's only 3 years old, that's a pretty long time). Look at the recent acquisitions and releases... FrontierVille was made by Brian Reynolds's team (you know Civ 2, Alpha Centauri, and Rise of Nations, right? Yeah, that Brian Reynolds.) and is by all accounts quite successful. Zynga just bought Bonfire (ex-Ensemble, responsible for Age of Empires and Halo Wars). "Good" (more interesting, fun, higher production values, etc) games are slowly cropping up on Facebook, and more people on getting on board, not just because it's a perceived money train, but because it actually allows you to do something new as a designer. For the first time in 12 years, my mother understands and enjoys the kinds of games I make. My aunts hassle me to add particular items to my game. Granted, I still haven't figured out a way to tell people what I do without them narrowing their eyes at me... (Previous: "You work on video games, huh? Like Grand Theft Auto, that game is so violent and bad for society!" Now: "You work on FarmVille!? I [love|hate] that game!") Incidentally, two of the people quoted (Jesse Schell and Daniel James) both make very similar social games on Facebook.

replicatorblog 16y ago
The last paragraph is key, Zynga games, by and large, are social lubricants more than art. Compare Farmville, which seems to be the example of terrible game design. Is it better or worse than Monopoly or Uno? Both those games have highly deterministic styles of play and exist more as a framework for social interaction than as "Art". I don't think its a bad thing. Just look at them in context as substitutes for kitchen table games for widely distributed friends.
targz 16y ago
The whole "Oh god, Zynga is morally and creatively bankrupt" line is at least 6 months old at this point (and for a company that's only 3 years old, that's a pretty long time). So what is your point here... It doesn't matter how long ago something like that is said; does it have any merit? Also, I think the first time I heard that kind of observation was a lot earlier than 6 months ago, and I actually still hear it.
Lewisham 16y ago
To be honest, it doesn't really matter what personnel you have on board or whether you feel there's some moratorium on bad press (I don't know why the other commenter got down-voted, because you do really state that), it's about the games Zynga produce. The games that Zynga are designing are pretty much bankrupt in terms of enjoyment in and of itself. They're a Korean MMO grind, with the key difference that you have to force your friends into that grind, or pay up. I really did enjoy Frontierville for the first week or so. There was something therapeutic about tending to my farm, hitting snakes, adding some new trinkets. It's the same pleasure centers as Animal Crossing hits. Then I need to build a building, which requires all sorts of tools, which you can either buy with real money, or get from friends. Those took a couple of days to acquire from my friends. "I'm glad I don't have to do that again" I exclaim. Lo and behold, it's revealed to me that if I want the next building, at my rate of tool acquisition, building the house would take months. My choice was "Pay up, spam more friends, or I dare you to quit." I quit. Does it matter that a game designer I greatly admire was putting me in this ridiculous situation in his game? Actually, yes it does. It makes it burn more when a man I respect is telling the press how great Zynga is and how much freedom he has, and then he's producing games like this. It's hard not to feel he's simply happy cashing pay checks, players be damned. I'm not adverse to the idea of paying for games that are Freemium, I put a decent amount of money into Free Realms. But FR was careful to make the transactions in there not required: much of the game (apart from some jobs) was available to you, and that game design didn't require a microtransaction sword or whatever to progress. No money was required, which is the difference with Zynga's games. Facebook games are a great new place to be. I have no chip about Zynga's Scrooge McDuck money bins, and respect them for their success, the metrics-based technology they have at the backend, and the amazing team they've managed to put together. But the products they produce are cynical and anti-player. And that's why people hate them.

by jdk 16y ago

replicatorblog 16y ago

The last paragraph is key, Zynga games, by and large, are social lubricants more than art. Compare Farmville, which seems to be the example of terrible game design. Is it better or worse than Monopoly or Uno? Both those games have highly deterministic styles of play and exist more as a framework for social interaction than as "Art". I don't think its a bad thing. Just look at them in context as substitutes for kitchen table games for widely distributed friends.

targz 16y ago

The whole "Oh god, Zynga is morally and creatively bankrupt" line is at least 6 months old at this point (and for a company that's only 3 years old, that's a pretty long time). So what is your point here... It doesn't matter how long ago something like that is said; does it have any merit? Also, I think the first time I heard that kind of observation was a lot earlier than 6 months ago, and I actually still hear it.

Lewisham 16y ago

To be honest, it doesn't really matter what personnel you have on board or whether you feel there's some moratorium on bad press (I don't know why the other commenter got down-voted, because you do really state that), it's about the games Zynga produce. The games that Zynga are designing are pretty much bankrupt in terms of enjoyment in and of itself. They're a Korean MMO grind, with the key difference that you have to force your friends into that grind, or pay up. I really did enjoy Frontierville for the first week or so. There was something therapeutic about tending to my farm, hitting snakes, adding some new trinkets. It's the same pleasure centers as Animal Crossing hits. Then I need to build a building, which requires all sorts of tools, which you can either buy with real money, or get from friends. Those took a couple of days to acquire from my friends. "I'm glad I don't have to do that again" I exclaim. Lo and behold, it's revealed to me that if I want the next building, at my rate of tool acquisition, building the house would take months. My choice was "Pay up, spam more friends, or I dare you to quit." I quit. Does it matter that a game designer I greatly admire was putting me in this ridiculous situation in his game? Actually, yes it does. It makes it burn more when a man I respect is telling the press how great Zynga is and how much freedom he has, and then he's producing games like this. It's hard not to feel he's simply happy cashing pay checks, players be damned. I'm not adverse to the idea of paying for games that are Freemium, I put a decent amount of money into Free Realms. But FR was careful to make the transactions in there not required: much of the game (apart from some jobs) was available to you, and that game design didn't require a microtransaction sword or whatever to progress. No money was required, which is the difference with Zynga's games. Facebook games are a great new place to be. I have no chip about Zynga's Scrooge McDuck money bins, and respect them for their success, the metrics-based technology they have at the backend, and the amazing team they've managed to put together. But the products they produce are cynical and anti-player. And that's why people hate them.