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IIRC, that is also how they handle half liter beer bottles in places like Germany and Netherlands. As an American, I saw it and thought "Wow. That just makes so

IIRC, that is also how they handle half liter beer bottles in places like Germany and Netherlands. As an American, I saw it and thought "Wow. That just makes so much sense. Why don't we do that?"

avar 8y ago
Perhaps one reason is that those bottles, while completely functional, tend to look pretty rough and worn out after a while, it's obvious that they've been recycled and aren't new. Is that something a company wants to take a risk on when it comes to the psychology of consumer choice?
- dv_dt 8y ago
  You can always take those too worn bottles and recycle that subset into shiny new bottles..
- baq 8y ago
  Market the used ones as more valuable than new.
diggernet 8y ago
It wasn't all that long ago we did. I remember in the mid-80's buying soda at the grocery store in 6-packs of glass bottles, and bringing the empty bottles back to the store for a discount when buying more. The empties were sent back to the bottling plant, washed, and refilled. It was really interesting seeing the branding variations, depending on the age of the bottle, on the store shelves. I still have a 60's-era 7-Up bottle that had been through around 20 years of reuse when I bought it.
davchana 8y ago
In India Coca Cola or any cold drink 330ml bottles cost about Rs 30, & you get Rs 2 discount/cash-back if you bring the empty one back to the shop
a_e_k 8y ago
We did -- at least in some places. I remember as a kid sometimes going with my parents to the local brewery. They'd bring back their empty bottles and pick up a fresh pack at a discount.
passivepinetree 8y ago
It's making something of a resurgence in popularity with the craft brewery movement in the United States and the accompanying popularity of growlers and growler fills.
Bradlinc 8y ago
Partly the reason the United States doesn't use reusable bottles anymore is because breweries became national instead of regional in the 1960s and 1970s. When your brewery is located in the same state as the beer is consumed it is easier to get the bottles back. If you are Coors and produce in one plant in Colorado it is more difficult and expensive to get your bottles back from Florida. Also the cost of shipping the heavier reusable bottles negates some of the cost savings as well.

IIRC, that is also how they handle half liter beer bottles in places like Germany and Netherlands. As an American, I saw it and thought "Wow. That just makes so much sense. Why don't we do that?"

avar 8y ago

Perhaps one reason is that those bottles, while completely functional, tend to look pretty rough and worn out after a while, it's obvious that they've been recycled and aren't new. Is that something a company wants to take a risk on when it comes to the psychology of consumer choice?

dv_dt 8y ago
You can always take those too worn bottles and recycle that subset into shiny new bottles..
baq 8y ago
Market the used ones as more valuable than new.

diggernet 8y ago

It wasn't all that long ago we did. I remember in the mid-80's buying soda at the grocery store in 6-packs of glass bottles, and bringing the empty bottles back to the store for a discount when buying more. The empties were sent back to the bottling plant, washed, and refilled. It was really interesting seeing the branding variations, depending on the age of the bottle, on the store shelves. I still have a 60's-era 7-Up bottle that had been through around 20 years of reuse when I bought it.

davchana 8y ago

In India Coca Cola or any cold drink 330ml bottles cost about Rs 30, & you get Rs 2 discount/cash-back if you bring the empty one back to the shop

a_e_k 8y ago

We did -- at least in some places. I remember as a kid sometimes going with my parents to the local brewery. They'd bring back their empty bottles and pick up a fresh pack at a discount.

passivepinetree 8y ago

It's making something of a resurgence in popularity with the craft brewery movement in the United States and the accompanying popularity of growlers and growler fills.

Bradlinc 8y ago

Partly the reason the United States doesn't use reusable bottles anymore is because breweries became national instead of regional in the 1960s and 1970s. When your brewery is located in the same state as the beer is consumed it is easier to get the bottles back. If you are Coors and produce in one plant in Colorado it is more difficult and expensive to get your bottles back from Florida. Also the cost of shipping the heavier reusable bottles negates some of the cost savings as well.