I don't think it's a good idea to popularize a conspiracy theory by covering it, just as much as the media showcases school shootings. This is EXACTLY what the

I don't think it's a good idea to popularize a conspiracy theory by covering it, just as much as the media showcases school shootings. This is EXACTLY what the authors wants... mass media appeal in order to attract more followers. Also, to many people, more coverage = more validation.