Semantics. When a for-profit company has money in the bank after paying all the expenses, they get to call it "profit". When a non-profit company has money in

Semantics. When a for-profit company has money in the bank after paying all the expenses, they get to call it "profit". When a non-profit company has money in the bank after paying all the expenses, they get to call it "reserves". Executives in both sectors are tasked with bulking those up to ensure the long-term survival of the org.