Good design requires understanding the problem at a much deeper level. A big company can rip off the design, but without that understanding, they really have no

Good design requires understanding the problem at a much deeper level. A big company can rip off the design, but without that understanding, they really have nowhere to go. I think that's been most evident with Apple, but it happens anywhere you find good design. (In the sense that design is how something works and not just aesthetics.)