Hmm, I don't have the latest figures on 4k TV market penetration, but I think we can all agree 1080p is still the standard. Taking this into consideration, and

Hmm, I don't have the latest figures on 4k TV market penetration, but I think we can all agree 1080p is still the standard. Taking this into consideration, and the current generation of consoles, maybe the question should be : does the GPU need to be at the level of a GTX 1060, with all the costs it has? The bulk of PC Gamers are playing Fortnite, League of Legends, so I don't see the part of "Big name game" at 4k maximum settings being the major share - now one thing I will agree, they are the share with the highest profit margin, and that is where AMD takes blows from NVIDIA - NVIDIA marginal upper hand performance in mid-to-high-end GPUs takes high margin consumers from AMD. To stay it's not AMD strong suit its kind of ... meh... it's either NVIDIA or AMD. Those are the players. Intel, PowerVR, whatever, are not even in the same game. If you said "That's not AMD competitive advantage" I would agree - it's a major selling point, but to say they're not strong in high-end GPUs is undermining their technology. Making a rough generalization, and not undermining NVIDIA work and tech, but in the gaming market, NVIDIA greatest win is the marketing arguments.