> It seems like one of many fitness fads to me I agree but I think the fitness industry itself is inherently based upon dietary and exercise fads. If it wasn't

> It seems like one of many fitness fads to me I agree but I think the fitness industry itself is inherently based upon dietary and exercise fads. If it wasn't a fad, they probably wouldn't be raising capital so easily. Guessing these investors assuming there'll be a greater fool?