Comcast may have little incentive in a remote city to make these changes, but if Comcast even believes that Google Fiber may be looking to expand to one of its

Comcast may have little incentive in a remote city to make these changes, but if Comcast even believes that Google Fiber may be looking to expand to one of its areas, it is in Comcast's best interest to preemptively improve service in that area. Preemptive retention is much less costly than having to reacquire customers after they've switched to Google Fiber.