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$2K stationary bikes + $50 a month is still a niche market.
by sonnyblarney 8y ago
$2K stationary bikes + $50 a month is still a niche market.
- SubuSS 8y agoSo is $5 a latte. But seeing how Starbucks is doing - you can figure how this market will play out. The initial amount is steep - but I wouldn't be surprised if lease plans show up very soon.
- sonnyblarney 8y agoCoffee is ubiquitous and everyone can afford a $5 latte now and again. It's easy to 'try once' and then to stay hooked. They have the benefit of chemical addiction. 'Stationary bikes' are already a niche market to begin with, then add on the crazy price and monthly? Crazy. The problem with regular financing is that these things have little to no residual value, i.e. difficult resale. You can put a price on a used car so it can be kind of de-facto collateral. Not Pelotons. Don't any of you remember 'Bowflex'?
- LarryDarrell 8y ago"Don't any of you remember 'Bowflex'?" $50 or Best Offer. Every time I visit an estate sale.
- meritt 8y agoIf their numbers are to be believed, they sold 87,000 bikes during Q3 and Q4-2017. [1] https://www.entrepreneur.com/article/306545 https://www.entrepreneur.com/article/306545 Jan 2018: 200k bikes sold [2] https://www.geekwire.com/2017/qa-pelotons-president-1b-bike-maker-powers-home-spin-classes-technology/ https://www.geekwire.com/2017/qa-pelotons-president-1b-bike-... June 2017: 113k bikes sold