Game wise, Farmville has the feel of nickel slots. You give up something of value, your spare time, for a chance at a reward. Since many view their time as lo

Game wise, Farmville has the feel of nickel slots. You give up something of value, your spare time, for a chance at a reward. Since many view their time as low value, the reward is worth it. The interaction is based solely on luck. The buying of virtual goods helps people justify the time they waste on the game because it shows them that in game rewards have cash value. I would really love to read a full blown social psych journal article on Farmville.