I don't know, but you have to look at what the major shareholders - who are the beneficiaries of Apple's profits - are doing. My guess is that they are consumin

I don't know, but you have to look at what the major shareholders - who are the beneficiaries of Apple's profits - are doing. My guess is that they are consuming significantly less than what they earn. That in itself makes their behaviour altruistic - they add N$ of value to society (represented by their profits), while they personally consume only M$, where my guess would be M << N. The rest of their wealth is probably investments - that is, them using their skill to allocate and manage resources for the benefit of others. But I would not mind the very wealthy going on massive consumption sprees where the consumption is in the form of very high risk grand projects - like longevity research or space exploration.