I think a lot of good horror has moved from the big studios to smaller creators where taking risks is necessary to capture audiences. That goes from small fict

I think a lot of good horror has moved from the big studios to smaller creators where taking risks is necessary to capture audiences. That goes from small fiction novels (fan fiction included) on to youtube videos and even multi-media ARG (alternate reality games). A pretty neat example would be Don't Hug Me I'm Scared, a rather deep exploration of media that I would definitely put into the category of horror. Another one I recently discovered is the Twitter account @thesunvanished. Twitter as a medium means there cannot be a jump scare. The only way to keep people interested is to keep at the core of horror. Even some of the slenderman ARGs, despite what people might think about the story, are pretty damn good despite using cheap effects (or maybe because they're using cheap effects?). (Of course, it's all about taste and even the small creators can fail)