Of course Apple has data, we know that, but there are at least two key differences: 1) Apple tries a lot harder to not collect data at all, and when they have

Of course Apple has data, we know that, but there are at least two key differences: 1) Apple tries a lot harder to not collect data at all, and when they have to, they try to aggressively anonymise it. 2) Apple doesn't leverage your data as a product. The furthest you could go would be to say that they leverage your data to make more of their products seem attractive to you.