"If your app includes in-app purchase, subscriptions, virtual currency, billing functionality or captures financial information, the following requirements appl

"If your app includes in-app purchase, subscriptions, virtual currency, billing functionality or captures financial information, the following requirements apply: 10.8.5: Your app may promote or distribute software only through the Microsoft Store" IANAL but based on the language, it means that if your "app" (including its metadata) promotes software (itself or other) it can only do it via the MS store. > 10.8.5: Your app Its your app and NOT "you". SO I take it as, you can still distribute it via other platforms. Had they meant it to what you say the language would have been "You may may promote or distribute this app only through the Microsoft Store"