3 ms·
Ask HN: What does it take to launch a new, online, video-ads network
The title pretty much sums it up. What would it take, what are the hurdles to be overcome, whether technical or market-driven?
- freediver 8y agoLack of moral compass.
- opendomain 8y agoDo you have a specific question? Contact me HN at Free.TV
- hluska 8y agoThe biggest one is a marketing problem. Nobody will advertise unless your network delivers traffic, and no publishers will sign up unless you have advertisers. If you can figure out a way to pay publishers until you actually start selling ads, you could do very well. On a technical level, security will always be an issue. Someone will try to turn your network into a tool for delivering malware. If you don't stop this, you're fucked. Other technical problems like scaling, delivery and providing metrics are all solved. And, you'll have to decide early on whether you want to create fake traffic, ignore it or try to stop it.