Reading this article makes you wonder if Mark Z ever read "Faust." A lot of the problems with social media seem, at least in retrospect, sadly predictable. Mor

Reading this article makes you wonder if Mark Z ever read "Faust." A lot of the problems with social media seem, at least in retrospect, sadly predictable. More significantly it's hard to see how to fix those problems without changing the basic economics of social media businesses like Facebook.