5 ms·

This is why I think anyone doing a rebrand, logo change, etc... should forego regular focus group testing and such, and instead get a group of teenage boys. Th

This is why I think anyone doing a rebrand, logo change, etc... should forego regular focus group testing and such, and instead get a group of teenage boys. They will immediately see if your logo is a dick/butt/boobs/swastika/etc... or if your company name can be taken in a "more vulgar manner"

econnors 8y ago
My mom is a strong believer that every expecting parent should poll other kids about names for their baby. She asked her young nephews about potential names when she was pregnant and immediately threw out the ones they made fun of.
- notatoad 8y ago
  Having previously been a teenage boy, I'm not sure there's really any benefit to discarding names that might get made fun of. Having your name mocked is a pretty inconsequential thing, and probably better than being mocked glfor your physical appearance or mannerisms. If kids want to make fun of somebody, they'll find a way. There's always something.
  - yellowapple 8y ago
    Right, but a name is one of those things that can actually be decided ahead-of-time; no sense in giving the little shits more ammo with which they could mock your kids. That is, unless your goal is to "toughen them up" via the "boy named Sue" strategy.
- Markoff 8y ago
  i took this into consideration when choosing my children name but honestly I could mock pretty much every name and if I can do it then teenager with bigger imagination can mock literally any name
notjustanymike 8y ago
I told my CEO, "always have a 14 year old in the room". One of our proposed logotypes had a two color scheme: first half all blue, second half yellow. The middle letter of our log was "p". The p was the transition letter. The top half was yellow. Eventually I had to point out to the room of marketers, executives, and agency folk that the "p" was peeing on the a that follow. Sigh.

5 ms·

This is why I think anyone doing a rebrand, logo change, etc... should forego regular focus group testing and such, and instead get a group of teenage boys. Th

by badwolf 8y ago

econnors 8y ago
My mom is a strong believer that every expecting parent should poll other kids about names for their baby. She asked her young nephews about potential names when she was pregnant and immediately threw out the ones they made fun of.
- notatoad 8y ago
  Having previously been a teenage boy, I'm not sure there's really any benefit to discarding names that might get made fun of. Having your name mocked is a pretty inconsequential thing, and probably better than being mocked glfor your physical appearance or mannerisms. If kids want to make fun of somebody, they'll find a way. There's always something.
  - yellowapple 8y ago
    Right, but a name is one of those things that can actually be decided ahead-of-time; no sense in giving the little shits more ammo with which they could mock your kids. That is, unless your goal is to "toughen them up" via the "boy named Sue" strategy.
- Markoff 8y ago
  i took this into consideration when choosing my children name but honestly I could mock pretty much every name and if I can do it then teenager with bigger imagination can mock literally any name
notjustanymike 8y ago
I told my CEO, "always have a 14 year old in the room". One of our proposed logotypes had a two color scheme: first half all blue, second half yellow. The middle letter of our log was "p". The p was the transition letter. The top half was yellow. Eventually I had to point out to the room of marketers, executives, and agency folk that the "p" was peeing on the a that follow. Sigh.