I'd guess "private flight" statistically has higher incident rates, but it's possible to beat commercial on an individual basis if you hire the best pilots, buy

I'd guess "private flight" statistically has higher incident rates, but it's possible to beat commercial on an individual basis if you hire the best pilots, buy a large top-of-the-line plane with cutting-edge avionics, etc which I'd assume Apple does for its CEO. I think most private flight incidents are caused by pilot error, particularly in low-viz conditions where good instruments would help.