I understand many writers are desperate for views, but I'm looking forward to this nasty spreading imperative title infection to die out (which it will, but not

I understand many writers are desperate for views, but I'm looking forward to this nasty spreading imperative title infection to die out (which it will, but not soon enough). "What you need to know about ..." (you have no idea what my knowledge requirements are) "You don't need ..." (you won't know what I need until you find out something about me, dolt). "Why you should ..." (until you've at a minimum skimmed 'Ethics for Dummies', which your 1st-year-uni-essay-think-piece betrays no evidence of, you're not qualified to inform me what I 'should' do). This rash is particularly prevalent in the prissy modern etiquette columns that dominate so many alleged newspapers (I'm looking at you, Graun), but the tech sector is also succumbing apace. Now Kant: there was a guy who knew how to construct titles. He did not write "What you need to know about the categorical imperative", nor "Why you must critique pure reason".