We encourage emotional response when it's the "right" response, and discourage it when it's the "wrong" response. For example, buying Apple products is "right",

We encourage emotional response when it's the "right" response, and discourage it when it's the "wrong" response. For example, buying Apple products is "right", while voting for Brexit is "wrong". Many people are currently calling for restrictions on the type of emotional ads which they claim led to the latter. I suspect your 1984 commercial would not be so beloved if it were an ad for Monsanto or Exxon or something.