Simple: They don't. I get the sense (based on my family at least) that their audience is boomers that aren't really tech savvy looking for easy gifts. Once this

Simple: They don't. I get the sense (based on my family at least) that their audience is boomers that aren't really tech savvy looking for easy gifts. Once this existing audience base dies off, they'll struggle and ultimately be acquired. Since they're based off mass-mailing of catalogs, they know their effective target is not a tech-savvy audience. They've run the numbers and they figure this demograph is a sufficient one to market to.