3 ms·

Setting aside the graph issues, the data is very interesting. Much of game development for the triple-A space seems aimed at the hardcore male gamer demographi

by mabbo 8y ago

Setting aside the graph issues, the data is very interesting. Much of game development for the triple-A space seems aimed at the hardcore male gamer demographic, whether intentional or not. Could a studio instead build a game that focuses on entirely different categories and as a result attract a bigger market that isn't being addressed? Make a game that's fun, but focus on design, discovery, completion, fantasy. Don't discourage male players, but make a game that ticks all the boxes for most female players. Market it subtly for both genders, trying to hook female gamers. I hope someone is trying to do this.

belorn 8y ago
Game studios are already focusing on different target demographics, it just that people tend to not see it because when a product change target demographic it also tailors (in a market competition way) all other aspect of putting a product to market and successfully earning profit on it. Those changes also effect how game studios compete against each other, and major developers for one type might be a minor actor in the other. Triple-A games and block buster action movies has very many similarities. A lot of focus is on first day sales with flashy and short term advertisement that get concentrated to compete against the competition that tries to do the same thing. For some reason the young male with disposable income is a core demographic for this kind of product. In contrast Candy crush, Facebook games, romantic comedy and drama movies share a different target demographic of middle age women. If I remember right then production for that demographic has surpassed that of triple-A, with mobile games being a massive industry. Why does marketing when targeting for men or women differ? Why does the purchasing pattern differ. I don't know and there are movie and game studios that do try to target all gender and all age demographics with the same product, using a singe marketing style and single platform. Maybe that works but lets not forget that game studios that targeting other demographics than young male with disposable income really do exist. They just don't call themselves triple-A, just like how a romantic comedy don't usually get described as a block buster. If I make a guess I would say it has something to do with marketing.

by mabbo 8y ago

belorn 8y ago

Game studios are already focusing on different target demographics, it just that people tend to not see it because when a product change target demographic it also tailors (in a market competition way) all other aspect of putting a product to market and successfully earning profit on it. Those changes also effect how game studios compete against each other, and major developers for one type might be a minor actor in the other. Triple-A games and block buster action movies has very many similarities. A lot of focus is on first day sales with flashy and short term advertisement that get concentrated to compete against the competition that tries to do the same thing. For some reason the young male with disposable income is a core demographic for this kind of product. In contrast Candy crush, Facebook games, romantic comedy and drama movies share a different target demographic of middle age women. If I remember right then production for that demographic has surpassed that of triple-A, with mobile games being a massive industry. Why does marketing when targeting for men or women differ? Why does the purchasing pattern differ. I don't know and there are movie and game studios that do try to target all gender and all age demographics with the same product, using a singe marketing style and single platform. Maybe that works but lets not forget that game studios that targeting other demographics than young male with disposable income really do exist. They just don't call themselves triple-A, just like how a romantic comedy don't usually get described as a block buster. If I make a guess I would say it has something to do with marketing.