We have other catalogs like these in Sweden and my 70+ year old father is one of their consumers. He just doesn't understand computer interfaces enough. A catal

We have other catalogs like these in Sweden and my 70+ year old father is one of their consumers. He just doesn't understand computer interfaces enough. A catalog is the extent of what he can grasp outside of regular stores. When someone feels insecure online. Not sure what they're doing or what they can trust. Then they turn away from the internet.