This is a great case study in niche sales. You see this pop up in small online businesses. The one risk right now that is pointedly raised here is that the nich

This is a great case study in niche sales. You see this pop up in small online businesses. The one risk right now that is pointedly raised here is that the niche is, unfortunately, young execs in the 80s - they are aging now! Very cool business study about delivering perceived value.