I see the problem as difficult in the same way that losing weight is difficult: we know how to do it, it's relatively straight forward, you just have to really

I see the problem as difficult in the same way that losing weight is difficult: we know how to do it, it's relatively straight forward, you just have to really want it and commit to it for extended periods of time. I'm sure you can find plenty of startup materials that talk about how it's important to look for a problem and build a solution, rather than building a solution in search of a problem.