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>It’s important to view each article as a distinct product that requires a budget, has a clear purpose and performance goals, and also needs a distribution stra
by arosier 8y ago
>It’s important to view each article as a distinct product that requires a budget, has a clear purpose and performance goals, and also needs a distribution strategy.
The reality is, the guide he created was a product on it's own. While he ended up with "product" market fit for that piece of content on his first try, this is rare.
>We’ll start off with the tutorials, since it is better suited for expensive, amazing content that will allow us to impress and attract 3rd party communities.
To find product market fit, you need to solve a problem. Since you know who your target market is (the main niche influencers), identify real problems they have and solve these problems with your product (content). In this case, the solution was making a more user friendly product than what was available on the market. Some markets are saturated with user friendly content, you will need to make your content 10x better than the rest.
You will know you have solved their problem, and found product market fit, if they distribute your content.
The questions I have are: what is the MVP equivalent for content? How do I know if the content I am creating really solves the searchers problems 10x better than the alternative before spending thousands of dollars on the content?
- aerosmile 8y agoThe MVP you're looking for are shorter content formats like tweetstorms. Assuming you have enough followers to accurately gauge the response, you could develop an editorial calendar and then track the likes/retweets/replies.
- hayksaakian 8y agoEasy to answer your question: Look at everyone else on the first page of Google for your question/keyword and make notes about all the things they're missing. Even if all you do is combine their ideas into 1 'ultimate' article, that's still valuable.