Yes, but it's also selling to a somewhat-rabid list of reservation holders against a BMW 3 series that is around 3 or 4 years into its model cycle, a not-as-att

Yes, but it's also selling to a somewhat-rabid list of reservation holders against a BMW 3 series that is around 3 or 4 years into its model cycle, a not-as-attractive-as-previous-generation C class that's 2+ years into its model cycle... these things are never apples to apples but its particularly bad when you have a backlog of people champing at the bit to buy your car. And all for a $7500+ discount over 'true' MSRP which will begin to evaporate over the coming months (which was one reason we jumped on the 3 when we did, rather than waiting).