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At the time pagers had hit huge in the consumer market, and Motorola was making a mint selling them. Motorola had also developed the first practical wireless m
by blacksqr 8y ago
At the time pagers had hit huge in the consumer market, and Motorola was making a mint selling them. Motorola had also developed the first practical wireless modem and was trying to market a sort of super-pager using the modem to enable two-way comms and longer messages than a pager allowed. But it was literally the size and shape of a brick and marketing wasn't going anywhere.
Motorola bet on GM as a way to extend their pager winning streak with a more consumer-friendly device and more savvy marketing. The Motorola Envoy team was given the mission of miniaturizing the modem enough to fit in a smaller, more attractive package.
They largely succeeded, but the shipping delays also allowed growth of miniature cell phones to take hold, and Motorola saw their future there more than with extensions to the pager paradigm. That contributed to Motorola's loss of interest in marketing the Envoy.