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> Is that graph of their market share true? Do they really have a ~50% market share? It sounds really high. At that sort of percentage can they really grow at t
by secabeen 8y ago
> Is that graph of their market share true? Do they really have a ~50% market share? It sounds really high. At that sort of percentage can they really grow at the rate they need?
Yes, when comparing to other compact luxury sedans such as the BMW 3-series and the M-B C-Class, yes, they are at 50% market share. The question becomes, are they just selling cars to people who would have bought a car in that class, or are they selling to people who normally would have been in a lower class. Anecdotally, they're growing the class, as there's a lot of interest in the Model 3 from people who otherwise would have bought a Camry, Accord, Malibu, or other mid-grade sedan.
- ntsplnkv2 8y agoThe Model 3's shipping though are essentially luxury models though, correct? Not the cheap one that would compete with a Camry, Accord, Malibu, all of which can be had for around 20k.
- thefounder 8y agoModel 3 is supposed to be the cheap/basic version. Maybe a model 5 will be mid/luxury along with model S
- rconti 8y agoYes, but it's also selling to a somewhat-rabid list of reservation holders against a BMW 3 series that is around 3 or 4 years into its model cycle, a not-as-attractive-as-previous-generation C class that's 2+ years into its model cycle... these things are never apples to apples but its particularly bad when you have a backlog of people champing at the bit to buy your car. And all for a $7500+ discount over 'true' MSRP which will begin to evaporate over the coming months (which was one reason we jumped on the 3 when we did, rather than waiting).
- cjhopman 8y agoIn fact, on the call they said that the top 5 non-tesla cars being traded in for a tesla are: Toyota Prius BMW 3-series Honda Accord Honda Civic Nissan Leaf