> It's worth remembering that "data" as they say stales very quickly. Knowing that you ordered a package two months ago is far less interesting than knowing you

> It's worth remembering that "data" as they say stales very quickly. Knowing that you ordered a package two months ago is far less interesting than knowing you're expecting one next week. Comparatively less, yes, but knowing about all your packages is still very interesting and hugely privacy sensitive. > You'll still get ads, but they won't be tailored to you. TBH, all tailoring I've seen is comically bad. Yeah, they can know I bought shoes so they would show me shoe ads for the next three months. As if that's how humans behave - once we're in "shoe heat", we do nothing but buy shoes for three months and the task of the good ad system is to capture when the "shoe heat" starts and capitalize on it. I think if one wrote a comedy show about robots trying to understand human society and getting it hilariously wrong every time, the behavior of ad networks could supply great material for years. > But the concept of "having your data" in a historical context is meaningless. No it's not. There's a lot of private things in one's past than can be dug up and (ab)used. Ask any politician who went through an electoral campaign.